Meningspunktet: My half-year on Denmark’s digital town square
By Brian Poulsen | February 2026
Since this website is my private platform for thoughts and articles, I feel it is appropriate to share an account of something that has occupied a significant part of my digital consciousness on and off for the past six months. It is not about geopolitics, but about our shared digital behavior here in Denmark.
For many years, I have acted as an observer on social media. I have had profiles on Facebook, X, Bluesky, and Reddit. I have watched the tone harden, algorithms become more aggressive, and content become increasingly driven by what can hold our attention for seconds rather than what makes sense in minutes. I am not here to chat with every Tom, Dick, and Harry; I am here to observe, follow along, and gather knowledge without having to filter through armies of bots and anonymous trolls.
That is why my ears pricked up when, in the summer of 2025, I heard about a new project: Meningspunktet.dk.
The premise was compelling: A Danish social media platform, verified with MitID (the Danish digital ID), data stored securely on DTU’s supercomputers, and a vision of “digital sovereignty.” No ads, no tracking. I signed up for the waiting list immediately, and in June 2025, I gained access as a beta tester.
Now, we are in February 2026. I have been there, I have deleted my profile, and now I have returned. This is the story of why.
A Note for Internationals in Denmark: While this platform is rooted in Danish culture and language, it is highly relevant for expats and international residents living here. You need a MitID to sign up, which ensures a verified user base. Although the interface and content are primarily in Danish, most modern browsers (like Chrome or Edge) can auto-translate the site seamlessly. If you want to understand the “real” Denmark beyond the English-language bubbles, this is a fascinating place to observe.
The Vision of a Clean Internet
When you first log in to Meningspunktet, one thing becomes very clear: This is not a rush job.
Tue and Jakob Oxenvad, the brothers behind the project, run a professional web agency in their daily lives, and it shows.
The user interface is sleek. The design is calm, Nordic, and modern. It is built with an aesthetic sense that many international giants could learn from.
The vision, which Tue Oxenvad in particular has promoted in the media, is just as beautiful as the design: To create a space without noise from foreign actors, where we are citizens rather than products.
If you look at their public “roadmap” – the plan for the future – the ambitions are nothing short of European.
In “Version 4.1,” they dream of expanding to Germany, France, Poland, and a long list of other countries. This is planned to happen after an expansion to the Nordic and Scandinavian countries.
They are also working on advanced “AI declarations,” so you always know if an image is real or generated by a computer. This is, of course, visionary, but it is also due diligence. The EU’s comprehensive AI Act is currently setting requirements for AI-generated content to be machine-readable and clearly declared to users. Seeing a small Danish site take this seriously from the start and build it into the core of the system is positive – for how many other places do we not see blind “copy-paste” from ChatGPT without source criticism?
But there is a long way from vision to reality when there are only two guys in the office.
Two Guys and a Giant Task
This is where my reflections on the project’s sustainability arise. Because while Tue draws the big lines, Jakob has to code it all from scratch. And the task is monumental.
They have thrown themselves into a project that usually requires hundreds of developers. This has meant that we, as users, have experienced a platform that has often felt like a construction site where the architect is still drawing while the masons are working.
An example was the launch. It was postponed because reality hit in the form of “Name & Address Protection” (NAB). Suddenly, they faced a technical challenge regarding MitID verification of protected citizens, which the system was not geared for. These are the kinds of “invisible” obstacles that drain resources when you are a small team.
When Privacy Became Too Public – And Was Fixed
As a beta tester, I haven’t just watched; I have participated actively in shaping the platform. One of the episodes that stands out most clearly to me is about privacy.
Jakob had implemented an “Activity List.” Technically a smart feature where you could see a history of user behavior. The problem was simply that it was public. On a site where people log in with their real names via MitID, it was a dealbreaker for me that anyone could monitor my movements in detail.
I wrote a sharp post in the Medborgerpanelet 🌱 (Citizens’ Panel) – the site’s forum-group for user involvement. I called it a “correction.” I made it clear that if this function did not become optional, I would be history on the platform. It was not meant as a threat, but as a principled necessity.
The reaction from the brothers was exemplary. There were no “corporate bullshit” answers or slow processes. The two brothers understood the gravity. The next morning they were up early, and by late morning the function had been changed. Now there is a button: “Turn on this setting if you wish to give permission for other persons to see your activity list.”
It showed me that they listen. They are dedicated professionals who sometimes just cannot foresee all consequences before users point them out.
The Battle Against the Angry Smiley
The same desire for dialogue was evident when I started a debate about “negative reactions” – the ability to give angry smileys or “broken hearts.” Tue grabbed the ball and created a dedicated group titled: “Debate group on emojis and reactions“.
Here, Frederikke, who acts as a sort of voluntary insider helping with support, came up with an excellent proposal. Her idea was to rethink the whole way we react. Instead of emotions (angry/happy), reactions should show the intention of a comment. She suggested categories like:
- ⚖️ Different opinion
- 📏 Nuance
- ❓ Question
- 👥 Support
- 💡 Idea
It is a brilliant thought that could significantly change the debate culture away from Facebook-style emotional outbursts. Unfortunately, this also shows the flip side of the project: The standstill. Even though the proposal is good and the sketches were made, nothing has happened since. Not out of ill will, but likely out of sheer overload. Good ideas pile up while the brothers fight to keep operations running.
The Great Data Loss and My Exit
In November 2025, however, we hit rock bottom. Despite data being hosted on the fine servers at DTU, the unthinkable happened: All images on the site disappeared. Backup routines had failed.
For me, having spent time creating image-driven posts, this meant my texts suddenly stood as meaningless fragments without their visual context.
I made a considered decision. I didn’t want to spend time recreating the content, and I wanted a pause. Therefore, I deleted my profile. It was a rational cleanup; since the images were gone anyway, I might as well remove the now “empty” texts by closing the profile completely. At the same time, I stated that I would return sometime in the new year (2026).
A Healthy Culture: It’s Okay to Start Over
And here we are at an important point I have taken with me: It is okay to delete your profile. On Facebook, I am probably on my 4th or 5th profile over the years. We need to get away from the idea that a digital profile is a lifelong marriage.
Now, in February 2026, I have created a profile on Meningspunktet again. Why? Because I was curious. I wanted to see if they had gotten things under control, and if my old data had actually been deleted (it was – huge praise for their GDPR compliance). So, fundamentally, it was also a test – a beta test to see if that part worked as intended and according to the law.
The Unanswered Business Model
Another reason I returned was my concern about the economy. Can this run at all? Meningspunktet needs to survive on companies, organizations, media, and political parties paying to be there, and for a long time, that function has stood as “Coming Soon.”
The ticket booth simply hasn’t been built yet. They have created an incredibly beautiful clubhouse for us users (which is free), but the functions that will ensure bread and butter for the brothers are missing.
The Support-ticket system is still not quite at the finish line either, – or it is in beta mode, and company profiles have been a long wait.
But right now, something is actually happening. The door is opening. Within the last few days, I have seen the first “Verified” badges appear for entities other than private individuals. The Danish School of Media and Journalism (Danmarks Medie- og Journalisthøjskole ) has signed up, and there are now about 10 registered companies and organizations.
These are small steps, but they are the most important steps. If they can get educational institutions, media, and companies into the fold, then suddenly there is a business model that can pay for server space – and hopefully for an extra programmer to help Jakob.
It is also worth noting that the price for joining as an organization seems to land around 250 DKK per month (approx. 33 EUR). At that price point, even the local antenna association or parish council can afford to join. This confirms the vision of a broad, popular foundation rather than an elite club for big corporations.[How much does it cost? ]
It is a race against time. Can they finish coding the business part before their energy or finances run out?
Note: Don’t Search the App Store
Before you grab your phone, there is one thing you need to know that has caused many to drop off: Meningspunktet does not have an app.
You won’t find it in Google Play or the App Store. The brothers have chosen to focus 100% on a browser-based solution (at least for now). For me, preferring a PC, keyboard, and large screen, this is no issue. But for a generation used to everything existing as a native icon, it is a barrier.
The workaround? You have to visit the site via your mobile browser and select “Add to Home Screen.” It then functions almost exactly like an app. But it requires you to know this – otherwise, you might end up searching in vain and giving up before you’ve even arrived.
The Verdict: Give It a Shot (You Can Always Delete It Again)
Meningspunktet is not finished. It is a construction site, but it is the nicest and most sympathetic construction site on the Danish internet.
The tone is (mostly) decent. The robots are gone. And behind the screen sit two humans, Tue and Jakob, who dare to say: “We are not sure about anything, but now we have started and we allow ourselves to be in doubt and fail. It is not important if we hit the mark the first time. It is important that we try.”
That honesty is worth supporting. We who sit outside looking in find it easy to judge. But it is the brothers who have put their hand on the stove.
So here is my call to you reading this: Pop over to Meningspunktet.dk and create a profile. Look around. Maybe it’s for you, maybe it isn’t. Right now it is a bit quiet, though with increasingly new opinion posts every day.
And if it doesn’t catch on? Then you just delete the profile again. I did. And now I am back. That is the freedom of a system where you own your own data (unlike Facebook).
I’m sticking around for a while longer. Mostly to keep an eye on whether they remember to backup next time – and because I, despite everything, hope they succeed in finishing the scaffold that currently holds together the dream of a better social media.
Finally, use this link to get an overview of new activity and new opinion posts – it leads you directly into ‘Discover posts‘ for all of Denmark, which gives you the total overview without you needing to follow anyone: https://meningspunktet.dk/discover?filter=opinions&opinionsPage=1
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